Google SEO Changed Again. Here’s What's Important Now.
Google search keeps changing and the strategies that worked a year ago may not be what gets your home service business found today. Join Lisa Appleby, Head of Search & Web at Service Scalers, as she breaks down what’s changed in SEO, what Google is prioritizing now, how AI-powered search is reshaping visibility, and where operators should focus their efforts to keep getting found online.
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SEPTEMBER 15, 2026 @ 1PM ET
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Live + Q&A + Replay Included
Create your free OAO Pro account today to attend this live session and get access to biweekly expert-led sessions, and a community of business leaders like you.
LISA WILL BREAK DOWN:
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What’s changed in Google search and SEO since our last sessions
What Google is prioritizing for home service businesses right now
How AI Overviews and AI search are changing customer discovery
What AI Engine Optimization means for home service companies
How to improve your visibility across traditional and AI search
Which SEO fundamentals still matter and which are losing importance
How to prioritize what to implement now, build next, and save for later
Create your free OAO Pro account today to attend this live session and get access to biweekly expert-led sessions, and a community of business leaders like you.
⬤ Live + Q&A + Replay included
Trusted by leaders at companies from $1Million- $1 Billion
What You’ll Learn in This Live Session
Understand What’s Changing
See how Google search is evolving and what those changes actually mean for home service businesses trying to stay visible and generate organic leads.
Prepare for AI-Powered Search
Learn how traditional SEO and AI search are beginning to work together, and how homeowners may discover and evaluate local service companies differently.
Know What’s Still Worth Doing
Discover which website, content, and SEO strategies are worth investing in now and which tactics may no longer have the impact they once did.
Build Your Search Strategy
Walk away with a clearer strategy for protecting and growing your organic visibility across traditional Google search and emerging AI-driven search experiences.
LISA APPLEBY
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Head of Organic Search & Websites at Service Scalers, a marketing agency helping home service companies consistently generate high-quality leads.
