SEO Has Changed. Most Companies Haven’t.
Join Lisa Appleby, Head of Organic Search & Websites at Service Scalers in this FREE LIVE SESSION to learn how AI is reshaping search and what home service businesses need to do now to stay visible and competitive.
Create your free OAO Pro account today to attend this live session and get access to biweekly expert-led sessions, and a community of business leaders like you.
Save Your SeatLisa will break down:
- How AI Overviews are changing clicks, rankings, and search behavior
- Why E-E-A-T matters more than ever for local businesses
- How to adapt your SEO strategy for conversational and AI-powered search
- The technical SEO foundations that still drive visibility
- How brand authority impacts rankings in the AI era
- What home service operators should prioritize over the next 12–24 months
Live + Q&A + Replay included
Live Session: June 02, 2026 at 1:00 PM ET
Can’t attend live? Register to get the replay.Presented by
Trusted by leaders at companies from $1Million- $1 Billion
What You’ll Learn in This Live Session
Understand how AI Overviews, conversational search, and evolving ranking signals are changing the way customers find HVAC, plumbing, and electrical companies online.
Learn why E-E-A-T, brand authority, and trust signals matter more than ever in modern search especially as Google leans further into AI-generated results.
Discover which technical SEO foundations still drive visibility today and what operators should prioritize instead of chasing outdated tactics.
Walk away with a clearer strategy for adapting your SEO approach over the next 12–24 months so your business stays visible, competitive, and discoverable in the AI era.
LISA APPLEBY
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Head of Organic Search & Websites at Service Scalers, a marketing agency helping home service companies consistently generate high-quality leads.
