Does Google PPC still work for home service businesses—or is it just an expensive mistake?
In this Clicks to Calls episode of Owned and Operated, John Wilson sits down with Service Scalers CEO Sam Preston to break down the truth about Google Ads (PPC) for HVAC, plumbing, and electrical companies. Some operators swear PPC is dead. Others are spending six figures a month and winning. The difference isn’t the platform—it’s execution.
They walk through why PPC fails for most owners, how it’s fundamentally different from Local Service Ads, and what has to be in place before PPC becomes a scalable, predictable lead channel. From budget minimums and landing pages to tracking revenue (not just calls), this episode lays out a clear framework for deciding if PPC belongs in your business—and how to avoid burning cash if you try it.
If you’ve ever said “Google Ads don’t work for us,” this episode will challenge that assumption.
What you’ll learn in this episode:
- Why PPC still works—and why most operators think it doesn’t
- The real difference between LSA and PPC (and why PPC breaks first)
- Budget thresholds you actually need to make PPC viable
- Why landing pages matter more than ad copy
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Connect:
John Wilson: https://x.com/WilsonCompanies
Sam Preston: https://www.linkedin.com/in/sampreston
#OwnedAndOperated #HomeServices #HVAC #Plumbing #GoogleAds #PPC #Marketing #LeadGeneration #BusinessGrowth
More Ways To Connect with O&O
John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC
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