Owned and Operated #241 What Would YOU Do With $1,000,000 in Marketing?

buying a biz, buy box

HVAC lead generation, 2025 contractor marketing, media buying strategies, Wanamaker insights, Zero Moment of Truth, SEO for contractors, traditional vs digital marketing, brand messaging framework, HVAC growth 2025, contractor pro tips

reach $10M revenue

HVAC lead generation, 2025 contractor marketing, media buying strategies, Wanamaker insights, Zero Moment of Truth, SEO for contractors, traditional vs digital marketing, brand messaging framework, HVAC growth 2025, contractor pro tips

business trajectory

HVAC lead generation, 2025 contractor marketing, media buying strategies, Wanamaker insights, Zero Moment of Truth, SEO for contractors, traditional vs digital marketing, brand messaging framework, HVAC growth 2025, contractor pro tips

spray and pray marketing

HVAC lead generation, 2025 contractor marketing, media buying strategies, Wanamaker insights, Zero Moment of Truth, SEO for contractors, traditional vs digital marketing, brand messaging framework, HVAC growth 2025, contractor pro tips

sales AI, AI for sales

HVAC marketing budget, contractor advertising strategies, home service brand building, SEO PPC LSA, traditional media for contractors, scaling marketing spend, attribution in home service, Castellucci, Wanamaker interview

cheap markets

HVAC sales training, AI sales engine, CraftFlow, Tal Shoham interview, contractor sales process, real-time coaching AI, home service growth, financing objections HVAC, plumbing sales improvement, technician adoption

senior leadership

Business Acquisition Target

HVAC scaling strategies, Peterman Brothers growth, Chad Peterman interview, contractor leadership, HVAC multi-location expansion, centralized processes, home service recruiting, contractor AI tools, service line management, Midwest HVAC expansion