#334 The Complete Home Service Marketing Playbook

Home service marketing strategy isn't one-size-fits-all. In this Owned and Operated compilation, John Wilson sits down with Lisa Appleby and Ethan Wright of Service Scalers to break down the marketing systems, lead generation strategies, SEO, Google Ads, Local Services Ads, reviews, AI, and growth playbooks that help contractors scale from $1M to $10M+.

Whether you own an HVAC, plumbing, electrical, roofing, or other home service business, this episode explains where your next marketing dollar should go, how to generate higher-quality leads, improve conversion rates, and build a marketing engine that scales with your company.

In This Episode

• The marketing roadmap from $1M to $10M in revenue
• Where to invest your next marketing dollar
• When to use Local Services Ads, PPC, SEO, and aggregators
• Why speed-to-lead dramatically increases booked jobs
• How online reviews impact rankings and revenue
• The biggest marketing mistakes growing contractors make
• How AI is changing SEO, Google Search, and digital marketing
• The KPIs every contractor should actually be tracking

Connect

John Wilson
https://www.linkedin.com/in/johnbwilson1/

Lisa Appleby
https://www.linkedin.com/in/lisa-appleby/?originalSubdomain=uk

Ethan Wright
https://www.linkedin.com/in/ethanwrighttx

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Sponsors
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Comfort Connect

Turn one installation into years of repeat business with Comfort Connect. Give homeowners flexible payment options, stay connected after the job, and create new recurring revenue opportunities. Learn more: https://bit.ly/4wGXqSX

Yelp

Looking for more qualified leads beyond Google? See how contractors are using Yelp to reach homeowners who are ready to book and diversify their lead generation. Learn more: https://business.yelp.com/campaign/ownedandoperated/

Profit & Grit

Running a $3M–$15M home service business? Profit & Grit helps contractors improve cash flow, pricing, forecasting, and profitability with guidance from an operator who's built and sold a $25M service business. Book your free 20-minute strategy call: https://www.profitandgrit.com

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