Owned and Operated #251 He Built a $40M Home Service Business (Here’s How)

John sits down with Christian Rattin, CEO of Five Star Home Services, to unpack how he helped transform a single-family HVAC shop into a $40M+ multi-market powerhouse across Columbus, Dayton, and Cincinnati.
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John sits down with Christian Rattin, CEO of Five Star Home Services, to unpack how he helped transform a single-family HVAC shop into a $40M+ multi-market powerhouse across Columbus, Dayton, and Cincinnati.

From growing through chaos to professionalizing with purpose, Christian shares Five Star’s evolution — blending faith, strategy, and servant leadership to build a home service company that gives back millions. They go deep on: the “profit on purpose” philosophy, scaling across markets without losing culture, leadership development for second-chance employees, and using systems like Scaling Up to sustain growth.

If you’re serious about building a multi-location business, leading through values, or turning revenue into real impact, this episode is a masterclass in intentional scaling.


💡 What You’ll Learn

  • Profit on Purpose: How Five Star gives away 10% of revenue while driving sustainable profit.
  • Scaling with Faith and Focus: Why doing business “on purpose” beats chasing fast exits.
  • From $10M to $40M: Lessons from chaotic growth, leadership resets, and professionalizing ops.
  • Leadership at Scale: Creating A-player development pipelines, manager roundtables, and clear career ladders.
  • Multi-Market Playbook: The hard truths about central vs. localized leadership and GM accountability.
  • Systems Thinking: Why Scaling Up won over EOS — and how to choose the right coach.

🎙️ Host

John Wilson


🎙️ Guest

Christian Rattin – CEO, Five Star Home Services (Columbus, Dayton, Cincinnati)

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💼 Special Thanks to AppleTree Business Services!

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💼 Shoutout to Avoca AI!

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🔗 Schedule a demo


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John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC
📌 Disclaimer: Some links may include UTM parameters or affiliate relationships, meaning we may earn a commission if you make a purchase. Episodes may feature sponsors, but all opinions expressed are our own.

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