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Welcome to another Friday edition of “Things to See in Home Services.” Let’s get going.
🤖 HVAC and plumbing jobs are safe from robots. But could this change?
🔎 Fortune 500 brands are scrambling to show up in AI search. Local service businesses must do the same.
💰 A lawsuit claims HVAC manufacturers rigged equipment prices. What the judge decides next could affect every contractor’s bottom line.
Three Tactical Blog Posts
1. A lot of home service owners think higher EBITDA is always better...but is that true?
2. Growing a home service business takes marketing dollars, but knowing where to spend them isn't always easy.
3. Channels we wrote off a few years ago are producing some of our best results, while others are getting harder to scale.
Three Must-See Videos
The Unconventional Marketing Playbook for Home Service Businesses
Why Construction's Supporting Actors Are the Real Money Makers
We Took Almost Everything Off Our Sales Team's Plate With AI
Three Social Media Updates
Why did I skip Pantheon this year?
When was the last time you audited your ServiceTitan pricebook?
Here’s a journey into HVAC that’s worth following…
Did I miss anything this week? Reply to this email and let me know.
