Hosted By Service Scalers
Booked Solid: A Marketing Workshop for Home Service Operators Hosted by Service Scalers
March 3-5, 2026
John Wilson's HQ in Akron, OH
Over the course of two days, you'll gain access to invaluable content designed to equip you for success. Expect actionable insights and a clear roadmap to guide your home service business.
Your ticket includes all meals and most transportation, so you can focus on learning, connecting, and leaving with a clear, actionable roadmap to scale.
The Agenda
What to expect at the workshop
.avif)
DAY 1
Starts 5pm
Join us for a Welcome Dinner (and drinks) and connect with your fellow workshop participants.
DAY 2
Breakfast - 8-9am
Enjoy a catered breakfast before a day of learning infrastructure and effective pricing.
Morning Session - 9am
Infrastructure & Pricing Effectively: Build a strong business foundation by learning how to choose the right space and tools, and discover pricing strategies that maximize profitability.
Lunch - 12pm
Chow down on some delicious food and network with other attendees before the afternoon sessions.
Afternoon Sessions
Recruitment, Call Center & Org Chart: Enhance your workforce with strategies to attract and retain top talent, optimize call center operations for success, and streamline your organizational structure for efficiency.
5pm: Evening Dinner and Drinks — location TBA
DAY 3
Breakfast - 8-9am
Enjoy a catered breakfast before a long day of learning org chart, acquiring vehicles, and marketing to drive demand.
Morning Session - 9am
Org Chart & Acquiring Vehicles: Streamline your organizational structure for efficiency and learn how to strategically scale your fleet to enhance your business operations.
Lunch - 12pm
Chow down on some delicious food and network with other attendees before the afternoon sessions.
Afternoon Sessions
Market to Drive Demand: Effective marketing tactics to skyrocket your business. Learn how to drive both digital and traditional marketing tactics.
The Agenda
What to expect at the workshop
DAY 1
Starts 5pm
Join us for a Welcome Dinner (and drinks) and connect with your fellow workshop participants.
DAY 2
Breakfast - 8-9am
Enjoy a catered breakfast before a day of learning infrastructure and effective pricing.
Morning Session - 9am
Infrastructure & Pricing Effectively: Build a strong business foundation by learning how to choose the right space and tools, and discover pricing strategies that maximize profitability.
Lunch - 12pm
Chow down on some delicious food and network with other attendees before the afternoon sessions.
Afternoon Sessions
Recruitment, Call Center & Org Chart: Enhance your workforce with strategies to attract and retain top talent, optimize call center operations for success, and streamline your organizational structure for efficiency.
5pm: Evening Dinner and Drinks — location TBA
DAY 3
Breakfast - 8-9am
Enjoy a catered breakfast before a long day of learning org chart, acquiring vehicles, and marketing to drive demand.
Morning Session - 9am
Org Chart & Acquiring Vehicles: Streamline your organizational structure for efficiency and learn how to strategically scale your fleet to enhance your business operations.
Lunch - 12pm
Chow down on some delicious food and network with other attendees before the afternoon sessions.
Afternoon Sessions
Market to Drive Demand: Effective marketing tactics to skyrocket your business. Learn how to drive both digital and traditional marketing tactics.
The Agenda
(subject to adjustments based on attendee pre-survey and best experience for the room!)
What to expect at the workshop
We cap attendance at 30 so you can meet everyone in the room and build real, meaningful connections. This workshop is best for HVAC, plumbing, electrical, roofing, and fencing trades (others may be a fit too). If you’re unsure, reach out to Jessica: jessica@ownedandoperated.com
DAY 1
Starts 5pm
Join us for a Welcome Dinner and Drinks and connect with your fellow workshop attendees.
DAY 2
Breakfast - 8am
Enjoy a catered breakfast
Morning Session - 9am
- The Booked Solid Framework — The 3 Pillars of Home Service Marketing: Paid (Google Ads + LSAs + Facebook), Organic (SEO + GBP), and Traditional (Wanamaker-style) — how they work together and where most operators waste money.
- Scoreboard + KPIs — What to Track to Know If Marketing Is Working: The “home service lead engine” scorecard — what to keep score with, what to ignore, and how to diagnose leaks fast.
- Working Session — What’s Working / What’s Not: A guided exercise to map your current marketing mix, identify gaps, and prioritize the next 30/60/90 days.
Lunch - 12pm
Chow down on some delicious food and network with other attendees before the afternoon sessions.
Afternoon Sessions
- Google Ads + Local Service Ads — How to Drive Booked Jobs (Not Just Leads): Campaign structure, budget allocation, tracking, and what “good management” actually looks like week-to-week.
- Websites + Facebook Ads — Conversion and Demand Generation: How to turn traffic into calls, what your website must do to convert, and when Facebook fits (and when it doesn’t).
5pm: Evening Dinner and Drinks — location TBA
DAY 3
Breakfast - 8am
Enjoy a catered breakfast
Morning Sessions
- Organic Growth — SEO + Google Business Profile to Own Your Local Market: How to win your city (and bordering cities) with SEO/GBP, what to focus on first, and what moves rankings.
- Traditional Marketing That You Can Actually Measure: Billboards, mail, radio, and local media — how to run it with tracking so you know what’s producing ROI.
Lunch
Chow down on some delicious food and network with other attendees before the afternoon sessions.
Afternoon Sessions
- Lead Handling & Follow-Up: Turning Leads into Booked Jobs: Where most companies leak revenue after the lead comes in — call handling, speed to lead, and simple process upgrades.
- Build Your 90-Day Marketing Action Plan Turn everything into a plan: channel priorities, budget focus, weekly cadence, and owners.
- Hot Seats + Q&A: Bring your numbers, questions, and challenges — we’ll workshop real scenarios with the group.
Event ends at 5pm
Questions? Reach out to Jessica@ownedandoperated.com
