Home shows work—if you know how to work them.
Play it right, and you’ll walk out with thousands in revenue, not just a stack of business cards.
Here’s exactly how we turned one weekend event into $100K in booked jobs.
Don’t Put Salespeople in the Booth
We didn’t staff our booth with closers.
We hired lead setters—people who know how to start conversations, not finish them.
- Sales reps talk too much and listen too little
- Lead setters focus on energy, eye contact, and drawing people in
- The goal isn’t to sell—it’s to book qualified appointments
At a home show, the sale happens later. Your booth staff just needs to create momentum and get names on your calendar.
Focus on People Over Set Up
Big booths don’t sell jobs—great people do.
Yeah, your setup should look professional. But flash alone won’t drive results.
- Prioritize friendly, engaging staff over elaborate displays
- Position your best communicators front and center
- Make your booth feel like a conversation, not a showroom
The best setup is one where people feel welcome to stop and chat. It’s not about being flashy—it’s about being approachable.
Run Giveaways That Actually Matter
If you’re not giving people a reason to stop, they won’t.
So we created actual incentives that sparked real interest.
- First 100 signups got a free membership
- Raffle entry for a free furnace drew a crowd
- We kept the energy high and the booth active
The giveaway wasn’t a gimmick—it was a revenue driver. Those signups gave us a full pipeline for the next month.
How to Make Your Next Home Show Successful
It’s not complicated. But it is intentional.
Here’s what we do before every show to stack the odds in our favor:
- Roleplay with booth staff so they know how to engage, not just stand around
- Set appointment goals for each day of the event
- Pre-load our calendar with time slots so we can book on the spot
- Train our team to identify buying signals and move people to the next step
Home shows aren’t about traffic—they’re about conversion.
And every part of your booth should be designed to move people forward.
The Bottom Line: Events Are Revenue Ops
If you’re looking for real revenue from home shows, stop treating them like brand-building exercises.
When you focus on engagement, incentives, and follow-up, you don’t just “show up”—you win.
That’s how to make a home show successful.
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