Things to See in Home Services

Friday is here, and with that, I have another batch of “things to see” in the home services space.

🧑‍💻 Intuitive. Flexible. Insightful. Those are just a few words to describe this all-in-one field service software.

💰 Roto-Rooter spent $4.3 million more on marketing just to keep leads flat. This is a costly reminder that a bigger ad budget doesn’t guarantee more demand.

🤖 Google’s AI Mode now lets homeowners book contractors directly through select platforms, making the search result itself part of your sales funnel.

Your Next Job Is on Hold

Your marketing worked. Then nobody answered.

You paid for the click. Earned the call. And sent your next customer straight to voicemail.

That’s an expensive way to advertise your competitor.

Avoca’s AI front office answers 24/7, books jobs directly into your CRM, and follows up with leads that haven’t booked. Even when your team has clocked out.

Give the demand that you’re already paying for somewhere to land.

Book an Avoca Demo

Three Tactical Blog Posts

1. Growth comes from more than spending money or buying businesses. You must build a marketing playbook you can repeat (over and over again).

2. Jack Carr talks about how he would build a $10M HVAC business from the ground up.

3. When profits come at the expense of people and culture. That’s the dark side of private equity.

Three Must-See Videos

We Bought 7 Businesses This Year. Here's What I'd Buy Next.

Why I'd Buy an HVAC Business Instead of Starting One

The Dark Side of Private Equity (And When It Actually Works)

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