What separates the fastest-growing home service companies from everyone else?
In this episode, John Wilson sits down with Julie from Big Reputation to break down what’s actually working in local SEO, Google Business Profiles (GBP), and online reviews in 2026. From review velocity and AI-driven search to multi-location GBP strategies and ranking in competitive markets, this conversation dives deep into the systems top operators use to dominate local search and generate more booked jobs.
They cover the latest Google algorithm changes, why consistency matters more than total review count, how service-area businesses are gaining traction, and the exact tactics home service companies are using to improve rankings, trust, and lead flow.
In this episode, you’ll learn:
• Why review velocity matters more than total review count
• How Google’s algorithm is changing for home service businesses
• The best way to respond to customer reviews
• How photos, updates, and engagement impact GBP rankings
• When to launch a new Google Business Profile
• Why rural markets can outperform competitive metro areas
• How AI search is changing local SEO and reputation management
• The difference between storefront and service-area GBPs
• How top contractors build trust signals that drive more calls
Host: John Wilson https://www.linkedin.com/in/johnbwilson1/
Guest: Julie Phan https://www.linkedin.com/in/julie-phan-940aa2380/
💼 Extra Special Thanks to Service Scalers!
We’ve been partnering with Service Scalers to maximize our Local Service Ads (LSAs) and optimize our Google My Business profiles, and the results have been incredible. With hundreds of thousands in sales and 900+ calls in a single week, GMBs are now our top-performing organic lead channel.
Want to learn how Service Scalers can do the same for you?
🔗Check Them Out Here
💼Shoutout to Avoca AI!
Looking to train your call center and improve technician performance? Avoca AI helps teams identify issues, improve call quality, and drive results from start to finish.
💼 Big Reputation — Stop chasing reviews and watching competitors outrank you. Big Reputation is the AI-powered review + SEO platform built for home service pros. Automate review generation, respond with AI, track local SEO, and integrate with your CRM. Setup is free, and your first month’s on the house.
More Ways To Connect with O&O
John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC
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