Why Google Still Wins

There’s a lot of talk about AI killing SEO. I don’t believe the hype, but I am of the opinion that it’s definitely changing what works.
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I don’t want to give too much away from this episode. It’s that good. If you want SEO to generate real leads in 2026, this is one you should watch all the way through.

Here’s a little taste of what you can expect:

  • Why (and how) AI is changing SEO, not killing it
  • Why Google still dominates high-intent local buying
  • Why your Google Business Profile is now your most important lead asset
  • The shift from low-intent traffic to authority, trust, and user experience
  • Why brand search matters more than most operators realize

Here’s the entire episode (you can also listen on Spotify or Apple):