Home service operators who are willing to learn live are well-positioned to win big. It really is that simple.
With this in mind, the team at Owned and Operated is putting a lot (and I mean A LOT) of time into its live sessions.
If you’re not already a Pro member, it’s free. All you need to do is create a profile. From there, you’ll land on a page where you can see replays and future live sessions.
In the last three months alone, there have been six live sessions.
Human Touch vs. AI: Where Each Shines in Home Service Marketing
This live session brought together Tyson Chen of Avoca and Sam Preston of Service Scalers to break down how AI is reshaping home service marketing. They covered where AI creates real leverage and where human connection, trust, and operator instinct still matter most.
Take Control of Your Reputation Marketing: How to Win the Map Pack
This 60-minute session showed HVAC, plumbing, and electrical operators how to grow booked jobs without increasing ad spend. Julie Phan from Big Reputation and Jesse Reyes of Wilson Companies broke down how reputation marketing helped them dominate the Map Pack.
The Home Service Lead Engine: Map It, Measure It, Fix It- Part 1
In Session 1, Sam Preston of Service Scalers focused on diagnosing funnel problems, showing where leads leak and what operators should measure daily to fix them.
Turn Leaks Into Booked Jobs: The Conversion System That Scales-Part 2
In Session 2, Sam Preston of Service Scalers covered how to repair funnel leaks by converting more leads into booked jobs, improving lead quality, and systematizing follow-up.
Keep Techs Busy During Shoulder Season
This 60-minute live session with John Wilson of Owned and Operated and Tyson Chen of Avoca focused on turning inbound leads into booked jobs faster. They walked through the playbooks for shrinking response time, increasing booking rates, and keeping techs fully scheduled even during slow weeks.
Fix My Website Giveaway: 3 Finalists Get Their Site
Website conversion expert Sam Thompson led a live teardown of three finalist sites from the Fix My Website Giveaway. The session broke down exactly what to fix so websites drive more calls and booked jobs.
What’s Next?
Plenty. We have two live events scheduled for February…
How Home Service Companies Should Think About SEO in 2026
This upcoming live session on Tuesday, February 10 will break down how home service companies should think about SEO in 2026, hosted by Sam Preston. The session will cover what actually matters between the Map Pack, traditional SEO, and AI search.
How to Reduce Back Office Expenditures in 2026
This upcoming live training on Tuesday, February 17 is led by Jack Carr of Rapid Response Plumbing, Heating & Cooling and focuses on reducing back-office costs in 2026. Jack will walk through the exact levers operators can pull to cut payroll and overhead, delegate the right roles, and rebuild the back office to protect margins while scaling.
If you’re ready for the action, create your free profile here. You can watch all the replays and sign up for future live sessions.
